We love organic cotton. Naturally, you’re thinking, we would say that. Why? It’s not just because it makes Square Flower organic bedding softer, more durable and healthier to sleep in: choosing organic cotton also shows respect for the environment it’s grown in, as well as the people who grow and sew it.
Of course, it’s easy to pay lip service to eco-friendly ideals, as countless other companies do; it’s much harder to adopt truly sustainable practices. As consumers, we’re increasingly familiar with and invested in the benefits of buying organic food and produce – we are what we eat, after all, and nobody wants to eat something that’s been sprayed with toxic chemicals, engineered in a lab or grown on irresponsibly deforested land.
But we’ve been slower to ‘cotton on’ when it comes to deciding what we wear next to our skin, or to choose clothes made from natural fibres – let alone textiles that are certified organic. So what does ‘organic’ really mean? How easy is to spot greenwashing? What on God’s green earth does GOTS certified mean? And how can you tell if your organic cotton sheets are as ethically made as they claim to be?
To help you understand the benefits of organic cotton – and the reasons we love what we do at Square Flower – we’ve laid bare the good, the bad, and the ugly of cotton farming (and we’re talking really ugly; but more of that later).