We're Doing Things Differently  

Incredibly Soft. Credibly Sourced.

We're Doing Things Differently

 

Incredible quality. Ethical supply chain.

Shocked by what we found in the textiles industry, we believe that with you, we can make change happen. That quality and ethics can go hand-in-hand, and it should be as easy as getting into bed.  So we built a supply-chain from the ground-up: one that involves farmers and factories and lowers costs, so you can sleep soundly in top-quality, ethical sheets that are fairly priced.

Shocked by what we found in the textiles industry, we believe that with you, we can make change happen. That quality and ethics can go hand-in-hand, and it should be as easy as getting into bed.  

So we built a supply-chain from the ground-up: one that involves farmers and factories and lowers costs, so you can sleep soundly in top-quality, ethical sheets that are fairly priced.

SOFTER. SAFER. KINDER. BETTER.

Organic Cotton

Did you know conventional cotton production contributes 16% of the world’s insecticide use? Or that 20% of the world’s industrial water pollution comes from the treatment and dyeing of textiles?

Not only is GOTS certified organic cotton softer and stronger, it's also free of pesticides and chemicals from seed to your bed -- so you can sleep like a baby knowing you’ve chosen an alternative that’s good for your health, your global community and your planet.  

Bales of cotton after ginning at our facility in Orissa
GOOD DESIGN STARTS WITH GOOD INTENTIONS

Fairtrade

Like many of you, we were frustrated with the state of the textiles industry, from the use of harmful chemicals to the still common child labour.

So we spent many months selecting the right partners and building real relationships. From farm to factory, we wanted to empower the workers behind our products by paying fair wages, ensuring zero forced or child labour, prioritizing health and safety and guaranteeing freedom from race, faith and gender discrimination.

Premium, long-staple cotton bedding.

Transparency counts. We can trace each set of your sheets back to the small-holding family farms that grew the cotton. Why does this matter? Because in an industry rife with middle men and complicated supply chains, ethics can get lost along the way.

Ben Franklin, Founder

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